Gafisa is a company listed on the Brazilian Stock Exchange and operates in the civil construction sector. The Rio de Janeiro-based company was founded in 1954 where 1 in 130 Brazilians live in one of their properties.
Although Bitcoin and cryptocurrencies are not yet recognized by the Brazilian central bank as a means of payment, Gafisa has been working on ways for investors to purchase apartments and other Real Estate. The company believes that the modality of Bitcoin has matured enough where they may now accept payments in Bitcoin.
The Bitcoin network makes it convenient for people who live outside of Brazil to send money to the country, making it an attractive option for real estate investors from anywhere in the world.
The CEO of Gafisa, Guilherme Augusto Soares Benevides highlighted that the growth of Bitcoin in the market is relevant and expands its use as a legitimate form of money.
"Bitcoin is the largest cryptocurrency by market cap and, technologically, the most backed currency in history. It is a currency that is growing in popularity every day, also expanding the possibilities of its use. There is a natural tendency to digitize payments. If we stop to think that the Central Bank will launch the digital real in 2022, we can conclude that, in fact, digital currencies are increasingly present in the world."
In addition to accepting Bitcoin for payment; Ethereum, Cardano, XRP, Polygon, Decentraland, Litecoin, Polkadot, Chainlink, Axie Infinity, KNC, Solana, Stellar Lumens, Sandbox, and Tether will be accepted.
According to the CEO of Gafisa, there is no longer a way to do business without accepting Bitcoin or cryptocurrency as a form of payment because it provides the market with superior payment forms and allows businesses to focus on the customer experience.
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